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Real estate leads platform

Captures leads from forms and Facebook Lead Ads and distributes them to salespeople by project.

Real estate leads panel with the list of projects, inventory, registered leads and the connection with Facebook pages, with the data blurred

What was needed

Make sure no lead was lost and that it reached the right salesperson quickly for each real estate project.

What I built

A Laravel platform that receives leads from forms and from Facebook Lead Ads, distributes them to salespeople or groups according to the assignments per project and syncs them with HubSpot. It includes roles, PDF reports and Excel exports.

The panel

The menu has four parts: users, inventories, Facebook and leads.

  • Projects: each real estate project with its description and its start and end dates.
  • Inventories: the items of each project, for example the apartments.
  • Facebook: an account is connected and the pages of each project where leads arrive from are listed.
  • Leads: name and ID, email, phone, product, channel and contact preference (WhatsApp or email) and the assigned salesperson, with search and pagination.

Result

Marketing, sales and the CRM work with the same lead flow.

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